Design Elements
What's your story and how can we tell it?
Select a style button below to see how much impact design elements have on the look of a site (requires javascript).
Color
Color can be used to create contrast and interest on a page. Some color choices may be pre-determined by the business's existing signage, packaging, etc. but the interplay of color choices on a site can make the difference between a muddy confusing experience and one that's easy on the eyes. Color can also be used to focus attention where you want it and to tie multiple pages together cohesively.
Typography
Typography is also a factor for focusing attention to particular areas of the page. A contrast between font styles, weight and size can all help draw the eye. Decisions concering where to use plain font vs serif make a huge difference in the readability of a site. Additionally, font design can make a statement about your type of business and its purpose. Some fonts are relaxed, some formal, some are edgy and some are plain and simple.
Graphics
Graphic elements and images are key to a successful site. They can be used to break up the text into more manageable segments and have the most impact on whether a user is willing to spend time at the site. Professional looking graphics and images say all the right things about you and your business!
Alignment
Good alignment principles add interest, structure and readability to a page. When the page is structured, it provides a context for the text and allowers the user to concentrate on what you're saying rather than how to find what they're looking for.
